| Data
below is from 75 leading e-commerce sites, collected
in May, 2002. [sites
examined] |
| |
| |
Presentation of Home Link
All sites provided some type of global
link to home using one of four methods:
|
60% |
Logo
linked to Home plus explicit “Home”
link at the top of the page |
|
19% |
Only a logo linked
to Home (no explicit link to “Home”) |
|
13% |
Logo linked to
Home plus a “Home” link at the bottom
of the page |
| 8% |
Logo linked to a top-level category
page* |
| |
*In these sites, there was no explicit
“Home” page; the starting page was
a prominent top-level category. For example, the
starting page for eddiebauer.com was named “Clothing
and Gear.” |
|
|
| |
Location of Logo Linked to Home |
| Location was plotted on an 800
by 600 pixel grid.[details] |
| |
The placement of the logo in
the sites sample was uniformly in the upper left corner
of the page. This finding was consistent with a study
by Michael Bernard on user's expectations for the
home link. |
| |
