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Breadcrumb Navigation

Breadcrumb navigation shows the user's path to their current location.

Data below is from 75 leading e-commerce sites, collected in May, 2002. [sites examined]

Frequency of Breadcrumbs

45% of pages included breadcrumb navigation.

Breadcrumb navigation was expected to be a global characteristic—that is, a site would either provide breadcrumb navigation on its pages or not. However, breadcrumbs would occasionally be present on some, but not all, pages along the sample path. This inconsistency appeared to be due to incomplete updating of a site, some pages apparently having a more recent design than others.

Orientation of Breadcrumbs

breadcrumb-horizontal

95% Horizontal

breadcrumb - vertical

5% Vertical

Breadcrumb Separator (for Horizontal Breadcrumbs)

	65% Right Arrow
	9% Pipe
	8% Colon
	4% Slash
	3% Left Arrow
	3% Bullet
	3% Text Treatment

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