Labeling of View Cart
Most sites used one of three basic terms
(cart, bag, or basket):
|
72% |
Cart |
|
19% |
Bag |
|
7% |
Basket |
| 2% |
Other |
There was, however, considerable variation
in the exact wording of the label. For example among
sites using the term cart, there were 11 variations
including Cart, Shopping Cart, View Cart, Show Cart,
Go to Cart, My Cart, Your Cart. To more effectively
show exact wording variations, labels were organized
by the term representing the function and the syntax
of the label (noun, possessive, or imperative). Noun
syntax was defined as either a single noun (“Cart”)
or a noun with a non-possessive modifier (“Shopping
Bag”). Labels that began with a possessive adjective
(“My Cart”) were defined as having possessive
syntax. Imperative syntax included labels such as
“Go to Cart” and “View Order.”
[view
frequencies of exact labels] |
Icon Use for View Cart
67% of sites in the sample used an icon
to help identify the View Cart function on the page—either
a cart, bag, or basket:
|
76% |
Wheeled
shopping cart |
|
12% |
Bag (long, narrow
container with no handle or handle on each side
of the bag) |
|
7% |
Basket (shallow,
wide container with a single central handle). |
| |
[view
icon examples] |
|
